The Power of Direct Mail Advertising, Without a $7 Million Big Game Price Tag
February 5, 2025
Every year, millions of viewers gather around their screens for the Super Bowl—not just for the game, but for the commercials. Super Bowl ads have become legendary, offering brands the ultimate stage to captivate audiences with humor, emotion, and creativity. But with the cost of a 30-second spot reaching over $7 million, most businesses simply can’t afford to play in that arena.So, what if you don’t have millions to drop on a single ad? Are you out of the game? Not at all. In fact, you have a powerful, direct, and cost-effective alternative: direct mail marketing.
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Do Your Brochures Need a Facelift?
January 10, 2025
When was the last time you updated your product brochures? Are you still selling all of the same products? Are there new products you need to add? How about your customer base? Has it evolved? Does the messaging need to be updated to reflect who your customers are now? It might be time if you haven’t updated your brochures in a while. Here are six tips to get you started.
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Why the Call to Action Can Make or Break You
December 18, 2024
Whether it's a postcard, an email, or a webpage, your call to action (CTA) motivates your target audience to respond to your offer. Simple changes can often make a big difference, so testing your CTAs to see if they can be improved is essential. Let's look at three real-life examples to see why.
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Creating an Emotional Connection with Your Customers
December 5, 2024
Any type of relationship starts with emotional intimacy. Business relationships are no exception. This is why many companies are investing in customer intimacy strategies.
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The Power of Paper: How Your Choice Sets the Tone
November 20, 2024
Sure, the volume of direct mail may be declining, but its importance is not. Direct mail plays a unique role in the marketing world and is something digital channels cannot replicate. Let’s look at five reasons why.
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Why Print Still Packs a Punch
November 7, 2024
Sure, the volume of direct mail may be declining, but its importance is not. Direct mail plays a unique role in the marketing world and is something digital channels cannot replicate. Let’s look at five reasons why.
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How Consumer Perceptions Drive Eco-Friendly Choices
October 23, 2024
As concerns about synthetic materials, excessive packaging, and carbon emissions rise, consumers seek sustainably produced and packaged products. But does this growing awareness lead to changes in purchasing habits? A recent survey reveals that it does.
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Boost Engagement and Retention with Strategic Planning
October 10, 2024
Content marketing is one of the most effective methods for driving revenue, engaging customers, and enhancing client retention. However, like any marketing approach, it requires a well-defined strategy. Where do some of the most significant challenges lie? How can you overcome them? Let’s look at three main areas: delivering value, establishing routines, and creating processes.
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5 Tips for Budget-Conscious Marketers
September 25, 2024
Nowadays, everyone wants to stretch their marketing dollars, but we all want the best results, too. The good news is, you can do both! Here are five tips for budget-conscious marketers that will save you money and boost your results simultaneously!
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Want Better Results? Include Direct Mail
September 13, 2024
Marketers intuitively understand what surveys have told us for years: Direct mail ROI rises dramatically when direct mail is part of an integrated, multichannel marketing strategy.
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Beyond Ordinary: The Art of Print Enhancement
August 22, 2024
One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not new, many businesses are unaware that they are both accessible and affordable, whether you are printing offset or digital.
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Use Limited Edition Packaging to Boost Sales
August 7, 2024
If you manufacture food or beverages, you know how difficult it is to stand out on the retail shelf. But what if you could do something simple: turn heads and win new customers without changing the primary product? You can—it’s limited edition labels and packaging.
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The Importance of Staying Top of Mind: Five Effective Strategies
July 24, 2024
In today's saturated market, consumers are bombarded with countless options, making it easy for your brand to get lost in the noise. However, implementing the right strategies ensures that your brand remains at the forefront of your customers' minds.
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Make Your Content Sizzle Like the Summer Heat!
July 11, 2024
As the summer sun blazes and your competitors take time off, you should be gearing up. Summer is the perfect time to review and prepare your content strategy for your fall marketing blitz. Here's how to turn the summer lull into a productive season for your business.
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The Imperative for Enhanced Content Marketing in B2B Sales
June 25, 2024
Are you selling into the B2B market? Then you know that an increasing number of stakeholders are involved in the purchase process, and sellers face a more complex buyer's journey than ever before. How do you break through? Content marketing (and lots of it)!
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Five USPS Tips for Foolproof Direct Mail
June 11, 2024
When creating successful direct mail campaigns, the U.S. Postal Service (USPS) is the ultimate expert. Here are five of its most helpful tips for creating foolproof direct mail campaigns:
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Promoting Sustainability? You've Got to Back It Up
May 22, 2024
Increasingly, brands are jumping on the bandwagon of environmental sustainability. Consumers want to do business with brands that are kind to the earth, and brands are giving consumers what they want. However, just making sustainability claims isn't enough. You have to back them up.
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Refresh Your Marketing Collateral for Maximum Impact
May 10, 2024
One often overlooked aspect of maintaining a solid brand presence is regularly refreshing your marketing collateral. From direct mail to marketing emails, here are five ways to update your design and keep it fresh.
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Elevating Your Brand's Impact with Extra Dimension
April 24, 2024
How do you stand out when so many companies compete for the same customers? One way is through dimensional print. These innovative print pieces go beyond the traditional flat surface, offering tactile and interactive experiences that captivate audiences and drive engagement. From pop-up designs to textured finishes, dimensional print can take your marketing efforts to the next level.
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Sustainable Printing Is More Than Recycled Paper
April 10, 2024
Using recycled paper is essential in moving toward more sustainable printing, but it’s not the only one! For those who want to be friendly to the earth, here are five other ways to incorporate sustainability when designing and ordering print materials.
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