Best Trade Show Promotional Items (and the Giveaways That Don’t Work)
April 1, 2026
Most trade show giveaways are easy to hand out—but much harder to get right. Here’s what actually works (and what doesn’t).Walk a trade show floor and you’ll see it everywhere.Tables covered in giveaways.People grabbing things… then forgetting where they got them 10 minutes later.That’s the problem.Most promotional products for trade shows aren’t designed to create connection.They’re designed to be handed out.
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The Loudest Trade Show Booth Rarely Wins (Here's What Actually Works)
March 4, 2026
Walk any trade show floor and one thing becomes clear very quickly:The busiest booths aren’t always the most effective. Some are simply the loudest. Bright lights, flashing screens, giveaways flying across the aisle — it can create energy, but it doesn’t always create meaningful conversations or real opportunities.The companies that consistently get the most value from trade shows usually take a different approach. Their booths are intentional. Their messaging is clear. And every element works together to make it easy for the right people to stop, engage, and remember them later. Here are a few things the most successful booths tend to get right:
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Offset vs Digital
June 17, 2025
Offset vs. Digital Printing: What’s the Difference and Which Do You Need?When it comes to printing your marketing materials, one of the most common questions we get is: What’s the difference between offset and digital printing—and which is better? If you’re not in the print industry, it can sound a bit confusing at first. But that’s where we come in. At MPX, we help determine the best method for your project based on factors like quantity, turnaround time, personalization, and budget.
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Four Reasons to Invest in The Future of The Printing Industry
April 29, 2025
As the printing industry continues to evolve alongside digital transformation, workforce development has become a critical focus for forward-thinking organizations. One of the most strategic moves a print business can make today is to actively welcome and invest in the next generation of talent, specifically Generation Z. Born between the mid-1990s and early 2010s, Gen Z represents a workforce that is tech-savvy, values-driven, and uniquely positioned to help print companies grow in today’s competitive landscape. Here’s why embracing Gen Z is not just beneficial—it’s essential.
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The Impact of Workplace Branding
March 31, 2025
Branding isn't just for customers, it plays a critical role in shaping company culture, employee satisfaction and overall business success. While many businesses focus on external marketing, investing in workplace branding can make a significant impact on productivity, morale, and brand identity. In this blog we will explore why workplace branding is essential, and why prioritizing branded interior spaces should be top focus.
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Are you ready for AI?
March 7, 2025
How AI is Changing the Print IndustryThe print industry has been around for centuries, evolving from traditional presses to digital printing. Now, artificial intelligence (AI) is taking things even further. While some people worry that AI will replace jobs, the reality is that it is making printing faster, smarter, and more efficient. Print businesses that use AI can reduce waste, improve quality, and deliver projects quicker than ever before.
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The Power of Direct Mail Advertising, Without a $7 Million Big Game Price Tag
February 5, 2025
Every year, millions of viewers gather around their screens for the Super Bowl—not just for the game, but for the commercials. Super Bowl ads have become legendary, offering brands the ultimate stage to captivate audiences with humor, emotion, and creativity. But with the cost of a 30-second spot reaching over $7 million, most businesses simply can’t afford to play in that arena.So, what if you don’t have millions to drop on a single ad? Are you out of the game? Not at all. In fact, you have a powerful, direct, and cost-effective alternative: direct mail marketing.
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Do Your Brochures Need a Facelift?
January 10, 2025
When was the last time you updated your product brochures? Are you still selling all of the same products? Are there new products you need to add? How about your customer base? Has it evolved? Does the messaging need to be updated to reflect who your customers are now? It might be time if you haven’t updated your brochures in a while. Here are six tips to get you started.
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Why the Call to Action Can Make or Break You
December 18, 2024
Whether it's a postcard, an email, or a webpage, your call to action (CTA) motivates your target audience to respond to your offer. Simple changes can often make a big difference, so testing your CTAs to see if they can be improved is essential. Let's look at three real-life examples to see why.
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Creating an Emotional Connection with Your Customers
December 5, 2024
Any type of relationship starts with emotional intimacy. Business relationships are no exception. This is why many companies are investing in customer intimacy strategies.
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The Power of Paper: How Your Choice Sets the Tone
November 20, 2024
Sure, the volume of direct mail may be declining, but its importance is not. Direct mail plays a unique role in the marketing world and is something digital channels cannot replicate. Let’s look at five reasons why.
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Why Print Still Packs a Punch
November 7, 2024
Sure, the volume of direct mail may be declining, but its importance is not. Direct mail plays a unique role in the marketing world and is something digital channels cannot replicate. Let’s look at five reasons why.
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How Consumer Perceptions Drive Eco-Friendly Choices
October 23, 2024
As concerns about synthetic materials, excessive packaging, and carbon emissions rise, consumers seek sustainably produced and packaged products. But does this growing awareness lead to changes in purchasing habits? A recent survey reveals that it does.
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Boost Engagement and Retention with Strategic Planning
October 10, 2024
Content marketing is one of the most effective methods for driving revenue, engaging customers, and enhancing client retention. However, like any marketing approach, it requires a well-defined strategy. Where do some of the most significant challenges lie? How can you overcome them? Let’s look at three main areas: delivering value, establishing routines, and creating processes.
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5 Tips for Budget-Conscious Marketers
September 25, 2024
Nowadays, everyone wants to stretch their marketing dollars, but we all want the best results, too. The good news is, you can do both! Here are five tips for budget-conscious marketers that will save you money and boost your results simultaneously!
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Want Better Results? Include Direct Mail
September 13, 2024
Marketers intuitively understand what surveys have told us for years: Direct mail ROI rises dramatically when direct mail is part of an integrated, multichannel marketing strategy.
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Beyond Ordinary: The Art of Print Enhancement
August 22, 2024
One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not new, many businesses are unaware that they are both accessible and affordable, whether you are printing offset or digital.
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Use Limited Edition Packaging to Boost Sales
August 7, 2024
If you manufacture food or beverages, you know how difficult it is to stand out on the retail shelf. But what if you could do something simple: turn heads and win new customers without changing the primary product? You can—it’s limited edition labels and packaging.
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The Importance of Staying Top of Mind: Five Effective Strategies
July 24, 2024
In today's saturated market, consumers are bombarded with countless options, making it easy for your brand to get lost in the noise. However, implementing the right strategies ensures that your brand remains at the forefront of your customers' minds.
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Make Your Content Sizzle Like the Summer Heat!
July 11, 2024
As the summer sun blazes and your competitors take time off, you should be gearing up. Summer is the perfect time to review and prepare your content strategy for your fall marketing blitz. Here's how to turn the summer lull into a productive season for your business.
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